The Business Booster Academy Reviews And

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25 Ways to Increase Online Sales (Part 1)

Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is.

Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we'll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales performance.

1. Be Honest in Your Sales Copy

This might seem painfully obvious, but it's amazing to me how many sites write checks their products can't cash. Not only is honesty in your copy crucial to your business' reputation, it also fosters and encourages trust in your brand. Don't make claims you can't substantiate, and don't use hyperbole lightly – today's consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.

The Business Booster Academy ad was pulled from billboards in the U.K. by the Advertising Standards Authority in 2013 for making unsubstantiated claims.

This principle also applies to how you position yourself as a business. Ever come across a site that's obviously run by one or two people, but features copy that would be better suited to a multinational enterprise company? This approach not only makes you look foolish, it also damages your brand's credibility. If you're a small company, take pride in that and be upfront about it – many consumers are turning to smaller businesses precisely because of the more individualized, personal service they can offer. Don't try to be something you're not.

2. Get More Ad Clicks with Ad Extensions

If you're selling stuff online, ad extensions are a no-brainer – this feature (available in both AdWords and Bing) allows you to make your ad bigger with more places to click. And it doesn't cost any extra! AND it increases your ad's click-through rate! Amazing, right?

In the above example, the links to "Men's Sunglasses" and "Women's Sunglasses" give people who are looking to buy a new pair of Ray-Ban's two additional places to click. This saves the potential customer a step and makes it easier and faster to find exactly what they want (so they go to your site instead of a competitor's).

3. Show Off Customer Testimonials and Trust Signals

In today's social media environment, customer feedback has never been more important. Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal – testimonials.

Legions of satisfied customers are considerably more influential than even the best-written sales copy, so make sure you include gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are. These might appear on your product pages, landing pages, pricing page, even your home page. For more info, check out my post on the power of customer testimonials.

Similarly, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favorable perception of your brand in the mind of the prospect and can potentially overcome hesitations preemptively. If your business has any professional accreditations (even something as routine as a Better Business Bureau certification or membership to your local chamber of commerce), put these trust signals front and center on your site. If you have an impressive list of satisfied clients, make sure your prospects know about it.

4. Create a Sense of Urgency

It's important to be honest and transparent about who you are and what you do, but there's no rule against creating a sense of urgency to persuade prospects to buy from you right now.

Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products. Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others. For example, if you don't (or can't) make a limited-edition product to entice prospects, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.

In The Business Booster Academy, you can use ad customizers to display a countdown on a seasonal offer or limited-time sale:

However you choose to do it, creating a sense of urgency is a great way to increase online sales.

5. Offer a Bulletproof Money-Back Guarantee

Oftentimes, one of the most powerful factors in a consumer's decision not to buy something is risk aversion – the desire to avoid a potential loss. Most times, this perceived risk is a financial one. Why should someone buy your products? What if they don't work, or the customer doesn't like them? Even small purchases can carry the risk of "buyer's remorse," so overcome this objection from the outset by offering a bulletproof money-back guarantee.

The more risk you remove from the prospect's decision, the more likely they are to buy from you, so take away anything that could dissuade prospects from buying from you.

6. Offer Fewer Choices

To many businesses, this concept is simply unthinkable. Surely offering more products is a great way to increase sales! Well, not necessarily. In fact, in many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales.

If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible. This reduces the possibility that the visitor will be overwhelmed by dozens of different products. This can be accomplished by arranging your products into increasingly narrow categories (an added bonus of which is offering visitors greater ease to find exactly what they're looking for), or you could place greater emphasis on fewer individual products. Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.

7. Target Lookalike Audiences on Facebook

One of the best ways to increase online sales is to use the data you have about your existing customers to find people just like them. Facebook allows you to do this through the targeting of lookalike audiences.

Lookalike audiences in The Business Booster Academy are essentially users on Facebook who share characteristics and behaviors to customers in your database. You upload your data to Facebook, which then cross-references its own data (and information from third-party data brokers) to create matches based on the criteria you specify. You can also use tracking pixels and data from app installations to help you create lookalike audiences. This is an excellent way to make the data on your existing customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted ads to entice Facebook users who are very similar to your existing customers.

Check out this blog post about Facebook ad targeting to learn more about lookalike audiences.

8. Reduce Friction in the Checkout Process

According to Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned in incomplete shopping carts last year alone, of which 63% was potentially recoverable. This is a truly jaw-dropping statistic, and one that reveals how crucial it is to nail your checkout process.

Similar to the point above about user experience, reducing friction in your checkout process can have an incredible impact on your conversion rates. Just as you should make it as easy as possible for visitors to use and navigate your site, you should make it even easier for them to actually buy what you're selling.

Eliminate any unnecessary steps in your checkout process that could dissuade a prospect from converting. Skip unnecessary fields in forms. Don't time them out and make them start over from the beginning. Here are some more tips on battling shopping cart abandonment.

9. Provide as Many Payment Options as Possible

Okay, so your business takes credit cards. What about Google Wallet payments? Or ApplePay? What about Stripe? WePay?

Consumers have more choice than ever before in terms of how they actually pay for goods and services, and not everyone prefers to use American Express. By offering more payment options, including newer services that are becoming increasingly popular on mobile, you're making it easier for prospects to give you their money. Sure, it can be a hassle to optimize your site (and checkout process, as we discussed above) to include all these options, but doing so is a great way to increase online sales, particularly if your site has strong mobile traffic.

10. Invest in Quality Product Images

There's compelling evidence that well-presented food actually tastes better than sloppily plated dishes. Given how important appearance is in relation to how we perceive things (including other people), it stands to reason that investing in quality product photography will have a similar effect on visitors to your site.

Regardless of what you sell, include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stock room. Also be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to kick a product's proverbial tires before buying, especially online.

Presenting The Business Booster Academy

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The Business Booster Academy Review & Summary

Creator: Matt Garrett
Item: The Business Booster Academy
Release Day: 2018-Nov-29
Release Time: 11:00 EST
Front-End Rate: $47
Sales Web Page: https://www.socialleadfreak.com/the-business-booster-academy-review/
Niche: eCommerce
What Is The Business Booster Academy?

The Business Booster Academy is a definitely extraordinary and uncommon opportunity to collaborate with a bona-fide leader and finally take your future to where you want it to be.

Right here's What You Can Anticipate Within:

+ Understand Service Reasoning NOT labor reasoning

+ Know the Financier Sight and earn money work for you

+ Finally see just how service set-up separates as well as specifies your success

+ Discover the magic of efficient company preparation

+ Take a look at strategic thinking as well as learn how to leap-frog rivals

+ Discover the secrets to service utilize and also earnings multipliers

+ Understand client recognition to cut through sound to get discovered

+ Discover systemised thinking as well as take pleasure in ten-fold increase in output

+ Know how group choice influences cash flows and also understandings of others

Customers Success Stories From Working With Ben

Tom's Story

Desperately struggling after 18months of attempting to expand his imaginative layout service and also essentially in the last month of cash before giving it up. Met with Ben as well as signed up with Business Booster Program and also within 1 year had an added turn over of ₤ 170,000 and in 3 years over ₤ 550,000. Tom is now a millionaire! It took a couple of years yet Business Booster Academy was the transforming factor that laid irreversible structures for success.

Jamien's Tale

After 2 years of battle his company was damaging him! Constant 'feast and also scarcity' suggested excessive tension, was producing substantial connection stress and he was close to quiting. Jamien consulted with Ben and signed up with The Business Booster Academy ... after simply 4 months his service increased! After twelve month his company had actually gone from a demanding occasional backwards and forwards ₤ 140000 to a strong successful and much less difficult ₤ 450,000!! Jamien's life has changed!

Helen's Story

Running a health organisation consisting of massage, physiotherapy as well as hypnosis and also using various other carriers Helen's service was barely making adequate revenue to spend for her therapy rooms and also the cost of overheads not to mention a living wage to take home! For al of her expertise as well as experience in her area of specialism - she can provide great therapy! Yet Helen wasn't a company women and did not have business skills. Helen joined The Business Booster Academy and also within 4 months her profits increased. Within 2 years her clinic was in demand and she came to be an authority in her field that converted right into ₤ 600,000+ yearly revenue.

Ken's Tale

Ken had been running his electronics organisation for 12 years. He was 'solid' he assumed ... but his overdraft account told otherwise! Ken understood that he could offer yet couldn't comprehend why he was always so overdrawn and in debt.

Marcelle's Story

As a very educated skilled and also clever hypnotherapist functioning from house Marcelle did whatever she understood. Lengthy hours, more training, adding skills and doing nearly anything that she could think about ... but still couldn't break regular high earnings. The Business Booster Academy transformed that in essentially 3 months. From ₤ 8000 in a year to ₤ 8000 a month! On target for ₤ 280,000 and also still working from her room!!

Geoff's Tale

A gifted seasoned internet designer and professional Geoff battled to obtain regular company from his regional business neighborhood. Frustrated as well as under economic pressure he met with The Business Booster Program as well as with assistance transformed his globe! Still working from residence yet balancing ₤ 4000 a work and appreciating several work every month Geoff's world is al that he imagined. Ultimately he mastered 'talking in the appropriate 'language' to draw in the ideal client at the best priced work. Outstanding!

Conclusion

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